Frequently Asked Questions (FAQ)

Get clear answers about buying, customizing, and reselling digital products with Private Label Rights (PLR) and Master Resell Rights (MRR).

Explore our most commonly asked questions about licensing, editing, selling on major platforms (including Etsy), and maximizing your success with digital downloads. Click on a question below to view the answer.

What You'll Find Here:

  • Detailed explanations of PLR and MRR—what these terms mean, how they work, and what rights you have as a digital product seller.
  • Guidance on customizing and rebranding—learn how to adapt PLR/MRR products for your unique brand and audience.
  • Platform-specific selling tips—clear advice on selling PLR/MRR digital products across major platforms, including Etsy, plus insights into marketplace policies and licensing restrictions.
  • Profitability and compliance—discover best practices for maximizing earnings while remaining compliant with digital product resale rules.

Common Questions About PLR & MRR Digital Products

What are Master Resell Rights (MRR) and how do they work?

Master Resell Rights (MRR) allow you to purchase a digital product and resell it to others, granting them the same resell rights. This means your customers can also resell the product, following any specific license terms. Check each product’s license for any restrictions, such as pricing rules or allowed sales platforms.

What is Private Label Rights (PLR) and what can I do with them?

Private Label Rights (PLR) give you permission to edit, rebrand, and customize digital products as your own. Typically, you can sell, give away, or use PLR products for your brand’s marketing. PLR offers maximum flexibility, often allowing you to claim authorship and change any part of the product.

Can I legally sell PLR and MRR products?

Yes, you can legally sell PLR and MRR digital products if you fully comply with the license terms provided by the seller. These terms may include minimum price, sales platform restrictions, required attributions, or limitations on reselling rights. Always review the license before selling or modifying the product.

Do I have to sell MRR products “as is,” or can I edit them?

No, most modern MRR licenses now allow and encourage you to make edits or personalize the product before reselling. You must follow each product’s specific license conditions, which may include minimum pricing or restrictions about which platforms you can use. Always check the license for any stipulations.

How much can I earn selling PLR/MRR digital products?

Earnings vary depending on product quality, marketing efforts, and pricing. Some sellers earn extra passive income, while others build full digital product businesses by bundling, customizing, and marketing PLR/MRR products strategically.However, please note that we cannot guarantee any specific financial results or income levels.Your individual success will depend on factors such as market demand, your skills, your strategy, and the effort you put into your business.

Where can I sell PLR and MRR products?

You can sell on your own website, Shopify store, or third-party marketplaces (e.g., Etsy, Amazon, Gumroad), unless the product’s license restricts certain platforms. Always check both the product license and the platform’s policies before listing your item.

Can I modify PLR/MRR products before reselling?

Absolutely! Most PLR and MRR products are meant to be customized. You can edit text, graphics, layouts, and add your own branding, provided you follow the licensing terms.

How do I ensure I’m selling high-quality and unique PLR/MRR products?

Work with trusted sellers offering non-recycled, original templates; make significant edits—such as redesigning layouts and updating content—rather than just changing colors or fonts. Read reviews and sample the products before purchasing, when available.

How do I compete if others are selling the same PLR/MRR product?

Personalize and add value to your product: update themes, create bundles, add bonuses, or tailor content for specific audiences. A unique, well-branded product offering will help you stand out in a competitive digital marketplace.

Can I sell PLR or MRR products on Etsy?

Yes, it’s possible to sell PLR or MRR products on Etsy, but Etsyrequires significant revisionof the file to avoid duplicate listings. Simple font or color changes are not enough—redesign layouts, add or modify content, and brand the product uniquely. Listings that are too similar to existing products may be removed for duplication. Always follow Etsy’s guidelines and the product's license terms.

Where can I find quality PLR or MRR products to resell?

Choose reputable PLR/MRR sellers with original, well-designed templates, clear licensing, and positive reviews. Look for transparency and examples before buying.

Can I use PLR or MRR products for my business, not just resell?

Yes, most PLR/MRR products can be used for your own brand’s marketing, lead generation, or content creation, as well as for resale. Be sure to check the license for any usage restrictions.

Are there any restrictions on what I can do with PLR or MRR products?

Yes, common restrictions may include: minimum resale price, platform exclusions, prohibition on resale of rights, or limitations on giving away the product for free. Review each product’s license for the specific terms.