Think you need to be a graphic designer to start selling digital products? Think again.
You don't need advanced tech skills or professional design software to make money selling in-demand digital products in 2025. From editable templates and downloadable ebooks to planners and spreadsheets, the digital product industry has opened doors for aspiring entrepreneurs, side hustlers, and anyone looking to earn passive income from an online business.
Whether you're just getting started or looking for products to sell in 2025, this guide provides everything you need to launch, market, and grow your own digital product business—no experience required.
📩 Want help getting started? Download the How to Create and Sell Digital Product Guide with MRR + PLR Resell Rights
Why Digital Products Are the Best First Step to Passive Income
Let's start with the big picture. Why sell digital products in the first place?
Unlike physical products that require inventory, shipping, and storage, digital products are sold and delivered in digital format—instantly and automatically. That means no printing costs, no shipping delays, and no inventory management headaches when selling digital goods. You create it once, list it online, and sell it as many times as you want.
The economics are straightforward and compelling. Traditional businesses face ongoing costs for materials, storage, and fulfillment. Digital product businesses eliminate these expenses entirely, creating opportunities for substantial profit margins.
Here are just a few reasons why profitable digital products are a favorite choice for new entrepreneurs:
- Low startup costs
- No inventory to manage
- Instant delivery and automation
- High profit margins
- The potential for passive income
In 2025, businesses selling digital products are thriving because they're scalable and flexible. You can start small, grow at your own pace, and eventually create and sell digital products online across multiple marketplaces like Etsy, Gumroad, Shopify, or your own online store.
Digital products you can sell online include Canva templates, planners, checklists, social media content, spreadsheets, guides, and more digital art. And when you use PLR or MRR templates, you don't even need to start from scratch.
Busting the Myth — You Don't Need to Be a Designer
One of the biggest myths holding people back is the belief that they need to be tech-savvy to create digital products that they can sell online. But let's be clear: that's simply not true.
With platforms like Canva, you can drag, drop, and customize designs in minutes. The interface is intuitive and designed for non-designers, making professional-looking results achievable for anyone. You can even start with professionally made templates built specifically for digital creators.
Boundless PLR templates are designed with simplicity and success in mind. We offer various types of products making it easier to sell digital downloads. Most digital products are fully editable, so all you have to do is plug in your brand colors, fonts, and message to create digital goods. That's it.
And because they come with clear Private Label Rights (PLR) or Master Resell Rights (MRR), you don't have to stress about what you're allowed to do. You can sell your digital products confidently.
The modern digital product landscape has been transformed by user-friendly tools that require no technical background. What once required expensive software and years of training can now be accomplished in an afternoon with the right template and a willingness to learn.
What Makes a Great First Digital Product
If you're feeling unsure about which type of digital product to start with, here's what to look for:
- It solves a real problem
- It's easy to customize
- It's simple to deliver as a digital download
The best digital products to sell are the ones that people need over and over again. Think productivity tools, business resources, or personal development aids. These types of products create value that customers return to repeatedly, increasing the likelihood of positive reviews and word-of-mouth recommendations.
Great beginner-friendly digital products include:
- Planners
- Workbooks
- eBooks
- Social media templates are essential digital assets for effective digital marketing
- Google Sheets
- Budgeting tools and digital templates can help you manage your finances effectively
- Branding kits
- Online course
These types of digital products are easy to sell and provide value right away. And with the right digital product, you can also sell complementary products or bundles to increase your average order value.
Want to skip the guesswork? Explore beginner-friendly editable templates and find the right digital product to sell for your audience.
Step-by-Step: How to Start Selling Digital Products (Even If You Have No Design or Tech Skills)
Now that you know what digital products are and why they're worth selling, here's a simple roadmap for getting started:
1. Choose a niche or audience you want to serve. Think about who you want to help—coaches, small business owners, students, parents, teachers? The more specific you can be about your target audience, the easier it becomes to create products that truly resonate with their needs and challenges.
2. Pick a PLR or MRR template that fits your audience. Templates save you time and reduce overwhelm by providing a proven foundation. Look for templates with good reviews and clear licensing terms that match your intended use.
3. Customize the template using Canva. Add your branding, adjust colors and fonts in your digital templates, include your messaging, and make it your own. Canva's drag-and-drop interface makes this process straightforward, even for complete beginners.
4. Export your product in a digital format. You can offer it as a PDF, spreadsheet, or Canva link depending on the type. Consider your audience's preferences and technical comfort level when choosing the format.
5. List your digital product on a marketplace like Etsy, Shopify, or Gumroad. You'll want to include strong images, a compelling title, SEO-rich tags, and a clear description. Each platform has its own best practices for optimization.
6. Create simple mockups to show off your product. Canva even has built-in mockup tools, or you can use templates included in many Boundless PLR kits. Visual presentation helps potential customers understand what they're purchasing.
7. Start marketing your product. Use Pinterest, Instagram Reels, email marketing, or TikTok to drive traffic and build excitement. Choose platforms where your target audience is most active.
8. Grow your email list to promote your digital products to sell online from day one. Offer a freebie related to your product and invite people to sign up. This will give you a direct way to promote future products.
And remember, the key to consistency is simplicity. The more you repeat this process, the easier it becomes.
Why PLR and MRR Templates Are the Secret Weapon for Beginners
If you're just starting out, the idea of creating something from scratch can feel intimidating. At times, it can feel overwhelming trying to select the digital products that you think you need to sell. That's where PLR (Private Label Rights) and MRR (Master Resell Rights) products become your secret weapon. You can find a variety of digital products like Canva, Google Sheet, Notion templates, and more.
Here's why they're so valuable for beginners:
- They save hours of work
- They eliminate design stress
- They come with clear licensing terms
- You can rebrand and resell as your own
PLR templates give you the legal right to modify, rebrand, and sell the product as if you created it yourself. MRR templates allow you to resell the product, and depending on the license, you may also be able to pass resell rights to your customers.
And don't forget: PLR and MRR templates aren't just for selling. These products typically are great for selling on multiple platforms, but are also useful for your business. You can use them to create an ebook, or another easy digital product, to grow your audience. For example, you can turn a planner or ebook into a free lead magnet to attract subscribers and promote your digital products later. Or you can offer a mini online course on a new or trending topic.
This approach allows you to focus on what matters most: understanding your market and building relationships with customers, rather than getting bogged down in the creation process.
Where to Sell Your Digital Products
Choosing the right platform to sell digital products can feel overwhelming—but it doesn't have to be. The truth is, you don't need to pick the "perfect" option—you just need to pick the right starting point for you. Each platform offers unique advantages depending on how you want to grow your digital product business, your tech comfort level, and where your audience likes to shop. There's no one-size-fits-all platform, so here's a quick look at some of the best places to start selling online so you can find the right digital marketplace for your goals.
Etsy – Great for visibility, but competitive. Good for templates, planners, and personal use products. Etsy has a built-in audience actively searching for digital products, which can help with discovery. However, you'll be competing with many other sellers, so strong product differentiation and SEO optimization are important.
Shopify – Perfect for full control and building your brand. Ideal if you want your own digital product marketplace. Shopify gives you complete control over your store design, customer experience, and branding. You'll need to drive your own traffic, but you keep more control over customer relationships and data.
Gumroad – User-friendly and built for creators. Simple to set up and great for digital downloads and pay-what-you-want pricing. Gumroad handles the technical aspects of digital delivery and payment processing, making it an excellent choice for beginners who want to focus on product creation rather than technical setup.
You can also launch your own website to sell the digital products you create. Whether you choose to sell your digital products on multiple platforms or connect your email list to an online store for targeted digital marketing, the most important step is to start somewhere you feel confident—ideally where your audience is already searching and ready to buy.
FAQs About Selling Digital Products
Do I need Canva Pro to edit templates? Most PLR templates work with Canva Free, although some may use Pro features. Always check the listing to understand any software requirements before purchasing.
What if I've never sold anything before? That's perfectly okay. Start small, follow this guide, and take one step at a time. Many successful digital product sellers started with no previous selling experience.
Can I use these templates for coaching clients or services? Yes! You can customize templates for client work or bundle them with your services. This versatility makes templates a valuable investment for service-based businesses.
What's the difference between PLR and MRR? PLR lets you edit, rebrand, and sell as your own. MRR allows you to resell the product as-is and even give resell rights to others, depending on the license. Always read the specific license terms for each product.
Can I really make passive income with digital products? Yes! Digital products can help you build a source of passive income—but consistency, value, and good marketing are key. The "passive" aspect comes after you've put in the initial work to create and market your products.
Do digital products require a business license? Check your local laws. Many sellers start as sole proprietors and upgrade as they grow. Requirements vary by location and business structure.
Conclusion: You Don't Need Design Skills—You Just Need to Start
You don't need to be a designer, coder, or influencer to start an online store and build a profitable digital product business. You just need a solution, a simple tool, and the willingness to begin.
Remember, every successful online business started with a single product.
So if you've been waiting for a sign, this is it.
🚀 Download the free How to Create and Sell Digital Products Guide
🛍️ Shop our collection of digital products with MRR and PLR Rights
🎯 Boundless PLR Facebook community
You don't need to have it all figured out—you just need to start. If you want to sell something meaningful, the digital product market is wide open for creators just like you. Whether you're building a side hustle or chasing a bigger dream, now is the perfect time to make digital products that solve real problems and inspire others.
When you create something valuable, you're not just setting up a shop—you're stepping into your purpose. Your ideas have the power to help people, and there are buyers out there who are ready to buy your products and benefit from what you bring.
You already have everything you need to sell—it just takes the courage to begin. From your first listing to your first sale, you'll learn, grow, and gain confidence. Keep your momentum, keep your digital tools simple, and remember: digital products are really a game-changer. They're a source of passive income, a tool to make money online, and a way to share your gifts without limits.
You can list your products easily, sell your products with pride, and reach people who genuinely need what you've created. So go ahead—this is your moment to start creating products that matter and finally make a sale.
You've got everything you need to start an online business to sell online in 2025 and beyond. Let's go!
